Who we are

Let’s start with who Ray’d is not. We are not your typical Aunty store. We are an Indo-American family born and raised in the USA with deep roots from India. We belong to both cultures and experience many of the pain points of wearing Indian clothes in the West. Keeping this in mind we custom design our Indo-American outfits for your needs so come and RAY’D OUR CLOSET.

Our Mission

We’ve found in our own experiences being born and raised in the 80s that Indian clothes, sometimes, are too itchy, flashy, and sometimes too thin for our brutal winters of Stateside. Our mission is to design comfortable, customizable casual wear, allowing you to enjoy the event without worrying about uncomfortable outfits.

We understand how frustrating it can be to not have pockets or to end up being the designated pocket for your partner. That’s why we include pockets in almost every piece.

Finally, we all know Indian fashion changes on a whim. We recognize it is not feasible to get rid of clothes that are barely worn. Our sustainability initiative repurposes old garments into sari pouches, table runners, aprons, and more.